#RIPHashtags: Here’s Everything You Need To Know About Instagram Reel Topics

Everything you know about Instagram engagement is about to change. Instagram is an ever-evolving platform and right now they are testing out new ways to share their video content. If you’re looking to grow your audience, you need to know that hashtags are about to be a thing of the past. This upcoming update will revolutionize how you reach new audiences: Reel Topics.

Since its conception, Instagrammers have relied heavily on hashtags to extend their content’s reach to new audiences but with this new update everything is going to change. With “Reel Topics” you can categorize your video content into its specific niche, and if this new update proves to be successful, hashtags will no longer be used to spread your content. Some users have been testing out Reel Topics and it’s proving to be successful amongst audiences. This new feature will make it so much easier to tag and share your content, engage with your target audience, and define your brand. 

Before you publish your reel, you’ll have a button with the option to “Add Topics” where you can add multiple relevant topics like “lifestyle,” “cooking recipes,” “makeup tutorials,” “DIY tutorials,” and more. These will help categorize your video without the caption clutter of dozens of hashtags. 

This means a much more refined system for sorting content and for you, that means a higher chance of being recommended to accounts with similar interests. Instagram is pushing its video content to the forefront these days and this energy is not slowing down anytime soon. If you aren’t posting Reels, you likely won’t be seen by the audience you’re hoping for. 

The death of hashtags is approaching and an optimized way to market yourself and your brand is quickly approaching. Make sure you hop on this trend and watch your engagement grow!

If you need help creating engaging video content that will spread awareness of your brand, our digital marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us atfullmooncreative.com/contact and follow us on our socials @fullmooncreative.