TikTok’s New Features: How to Use Video Cover Photos to Boost Engagement

As one of the world’s most engaging social media platforms, TikTok is known for its rapid feature updates that keep users and brands on their toes. One of the latest and most impactful updates is the introduction of cover photos for videos, a feature designed to help creators enhance their content visibility and attract more views. In this blog, we’ll cover the benefits of TikTok cover photos, strategies to make the most of this new feature, and additional updates to keep your content fresh and relevant.

Why TikTok Cover Photos Matter for Content Engagement

Cover photos are more than just a visual upgrade; they’re a powerful tool for standing out in the endless TikTok feed. Like thumbnails on YouTube, TikTok cover photos provide a snapshot of your content, encouraging viewers to pause and click instead of scrolling past. For brands and creators, a compelling cover photo can make all the difference in drawing in viewers and increasing engagement.

Adding cover photos is a smart move for brands in visually driven industries, such as event production. For example, at Full Moon Creative, we can use cover photos to showcase standout moments from events, helping viewers see the high quality and immersive experience we offer even before they click “play.”

5 Tips to Make the Most of TikTok’s Cover Photos

If you’re ready to enhance your TikTok strategy, here are some key tips to help your cover photos work hard for you:

1. Choose Clear, High-Quality Images
   Always select images that are clear, visually appealing, and related to the video’s content. Avoid complex visuals that may not display well on smaller screens.

2. Stay Consistent with Branding
   Use colors, fonts, and visuals that reflect your brand. For a company like Full Moon Creative, keeping our cover photos aligned with our signature event aesthetics can make our feed recognizable and professional.

3. Add Short, Descriptive Text
   Brief text like “Event Highlights” or “Behind the Scenes” can add context and grab attention. This small addition can be particularly useful for businesses that want to direct viewers to specific content types.

4. Showcase Key Moments
   Cover photos are the perfect place to feature impactful scenes or visuals. An image from a live event setup or a completed LED wall installation can pique interest and attract potential clients to learn more about what you offer.

5. Experiment with Trends and Updates
   TikTok’s features are frequently updated. Experiment with cover photos and other recent updates to keep your content fresh and appealing.

Additional TikTok Updates to Optimize Your Content

Beyond cover photos, TikTok is continually rolling out new features, including longer video lengths and enhanced editing tools. These updates make it easier to produce high-quality content that engages viewers. Brands like Full Moon Creative can leverage these tools to showcase services in more detail, from event production to custom visual designs.

How TikTok’s Latest Features Support Brand Growth

TikTok’s regular updates allow brands to stay competitive and relevant in a constantly evolving digital landscape. Features like cover photos give creators more control over their content’s visual impact, which can ultimately improve engagement and reach. By incorporating these new TikTok tools, Full Moon Creative can enhance client event exposure and ensure that our videos stand out.