How to Optimize Your Website’s SEO
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There are several different ways to attract attention to your website, but perhaps none as effective as SEO. Search Engine Optimization, or SEO, is the marketing practice of optimizing your website’s visibility and relevancy so it can rank higher on search engines, helping create more organic traffic to your business’s website! There are many different strategies you can take to improve your SEO and organizing a plan that incorporates all of these practices will best ensure your website’s success in growing your audience. It’s all about becoming tactful with the words you use in your copy, solidifying what your brand represents and playing to its strengths, and carefully analyzing its progress to better improve your marketing plan.
Here are the main practices that your website should improve upon for better search engine traffic:
SEO SUBMISSION
This is the process of submitting your website to a search engine to make sure it is included in its index. This will help your content be visible on these websites and not fall through the cracks of the internet.
LINK BUILDING
This strategy creates in-bound links to your website, improving its visibility and credibility by being discovered on other websites.
REPORTING
This is the practice of tracking the results for search engine optimization over time so you can monitor your business’s online growth.
WEBSITE ANALYSIS
Website analysis is the process of closely examining a website and how well it is performing on search engines. This means checking what keywords their content ranks highly for, analyzing how well that content is performing, and determining what can be done to help the site improve.
KEYWORD RESEARCH
Keyword research is all about figuring out what words will help your website appear most frequently in search engine results. The first step is defining what your content is and crafting a relevant set of targeted keywords that your content should rank for. By targeting specific keywords and phrases that help it show up in relevant searches, you can ensure that your website will rank higher and more frequently on search engines and therefore get more people clicking on the link.
CONTENT WRITING
One big thing that will help your website’s SEO is writing relevant content that can rank on the first page of search engines. Crafting high-quality, useful blog content that incorporates your targeted keywords, consistently posting and updating, and optimizing your headers for easy navigation are all important details that will help your website become the preferred destination for your type of audience.
If you need help tracking or strategizing your website’s SEO, our marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative.