Expand Your Reach with @YouTubeHandles
/
YouTube is one of the most popular and profitable social media platforms existing today. Until now, top creators had to rely on the algorithm to push their videos into new audiences as well as through more traditional methods, such as cross-pollinating their content onto their other platforms. These long-established practices are not the most intuitive however, and unless people make the effort to search your page, it’s hard to guarantee any traffic to your page. But currently, a new update is rolling out that can skyrocket your growth.
This past month, YouTube has introduced Handles which, like Instagram handles, can be used to tag your channel in comments, descriptions, other channels, YouTube Shorts, basically anywhere in the platform. This makes your content much easier to be discovered, shared, and tagged, increasing visibility and connecting you with new audiences easier. Instead of needing to look up a channel’s name in the search bar, now you can click on the @username and instantly be redirected to the page.
The best part? These handles are for everyone, regardless of subscriber count. That means even small creators can take advantage of this valuable new update!
Spreading visibility and introducing others to your brand is a more concrete way to grow your platform so once you have the option to use this feature, DO NOT IGNORE IT. This is going to make it much easier for small creators to share their brand and for target audiences to access the content. This is a game-changer and we are excited to see how else YouTube improves their platform for creators in the future!
If you need help managing or creating engaging video or Shorts content for your YouTube channel, our digital marketing team at Full Moon Creative will handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative.