Breaking Down the Video Production Process
/Ever wondered what goes into making a commercial or film? If it’s done well, the answer is…a lot. It truly takes a village to create a quality video, no matter the length. Through collaboration, videos are literal visions brought to life. The anatomy of the production process, in its most basic form, can be broken down into 3 parts…
1) Pre-Production
This is where the story is born. Someone gives a pitch that turns into a script. Because this is video and not literature, storyboards establish a blueprint for what’s going to be seen on screen. Locations are scouted, props are listed, and any form of wardrobe is determined. Shot lists are made, shoot dates are set, and, if applicable, actors are cast. While the planning portion is tedious, it makes for a smoother shoot.
2) Production
Lights, camera, action! This is the part most people are familiar with. To be on set is to be a cog in a machine with several moving pieces, all of which are integral to the final product. While the variability is wide, generally, cameras are rolling and the full cast and crew are working. Not to mention, “crafty” will be available providing delicious food and drinks.
3) Post-Production
Post is where your video is refined and polished. Editors work hard to cut out any unnecessary footage that doesn’t move the story along. Colors are enhanced or muted, and sound is brought up or down (or in some cases, re-recorded altogether, known as ADR). Musical scores are added at this point. A masterpiece is made.
If you want a quality team for your video production needs, Full Moon Creative is here to make your visions a reality. We’re a full service creative, digital marketing and video production company.
Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.