Say Hello to Adobe Firefly, The Latest in AI-Generated Design Software 2023

The rising trend of AI-generated artwork is quickly rising in popularity across the internet. Adobe has taken this concept to the next level by recently unveiling their upcoming program, Adobe Firefly. In the beta version of the Adobe Firefly, you can use everyday language to generate extraordinary new content and much more. This creative industry is booming across the entire internet. 

What is Adobe Firefly?

Firefly generates content using images, vectors, video, audio, and 3D graphics along with all the creative tools and effects you expect with Adobe. You type in a text prompt for what you want and the program turns your request into an elaborate graphic. Even crazier, you can video edit by typing in the look or effects you want to create and it implements them for you. It opens up a whole new world of possibility for online creators of all levels. The major downside? It sacrifices a human touch people like to feel when they experience art. Also, while it does the work for you, you still need a creative mind to come up with the content concepts. Many people are wary of AI-generated content and this can provide a new source of inspiration and ease for digital creators, but while it makes art and design much more accessible, it can never take the place of creative people who create from scratch. Using an AI program to build the visuals for a company’s brand without a well thought aesthetic concept can lead to inconsistency in your brand’s look. 

You can currently request access to join the group of Beta users and be one of the first to experience Firefly, otherwise you’ll have to be patient before this software is available on the Adobe Cloud. 

What do you think? Are you excited for this program or are you against the expansion of AI-art resources?

THE LATEST INSTAGRAM TRENDS YOU NEED TO KNOW

Instagram is always changing and for content creators, it can feel like a constant battle to keep up with the latest trends, updates, and strategies. Let’s take the mystery out of social media marketing trends. If you want your content to thrive, scroll down to learn about the cultural and social trends we’re already seeing and the type of content the algorithm is leading towards for 2023. 

Reels

Reels have exploded in popularity in 2022 and the trend is not slowing down in 2023. Creating short, informational, entertaining videos that speak to your audience will help boost your content to be recommended to more users. A recent update has turned all videos posted into reels, proving that the Instagram algorithm is prioritizing this form of content and the need to create original videos is only going to increase. 

Brand Personalities

Having an on-camera personality creates a strong brand presence and makes your brand feel more relatable. People gravitate towards brands they feel a personal connection to so getting in front of the camera, telling stories about your company, showing off products, sharing advice, educating your audience on what your brand is about, and having fun will draw your audience in. 

Boosted Content

A little boosting goes a long way. Putting money behind your content increases your visibility on the platform and can put your brand in front of thousands of new eyes. Boosted posts use ad targeting data to put your content in front of consumers who are most likely to convert into customers.

Community Engagement features

Including community engagement features like polls, quizzes, fill-in boxes, emoji reactions and more into your daily posting raises your content engagement metrics which will get you more attention. Instagram rewards people who are putting in the effort to build and maintain an active and interactive social presence by displaying their content for others to find. You are building relationships with your audience, this makes people want to stick around and watch what you do because they personally CARE about you and in turn they will care more about your brand. Make sure to include call-to-actions in your stories that lead viewers to website links and products.

Most importantly, BE AUTHENTIC. People gravitate towards people they can relate to and trying to be what you think an “influencer” should be will lead to hollow, generic content. Following these tips consistently will help you see success in your Instagram accounts!!

Retargeting: Your New Favorite Strategy.

Sometimes all it takes is an extra push to win over a potential customer. Since social media is such a big part of everyone’s lives, you need to adopt smart marketing tactics to capture a user’s attention. Retargeting ads is an online strategy that is meant to convert website visitors who left without making a purchase. RETARGET your audience and see results on your next social media campaign. 

The best way to retarget users who have interacted with your brand in some way is by running ads or sending emails. This personalized marketing method will build brand awareness and deliver results. Why?  These users have displayed interest and are more likely to make a purchase than someone who has never seen your business before.

How many times does it take for someone to look at your digital presence to make a difference? 97% of people who visit your site for the first time leave without buying anything. You should be REtargeting people who have visited your pages, even if they didn’t buy! Retargeting is a great opportunity to recapture potential leads who left your site without converting into a sale or meeting a marketing goal. Your campaigns can use the information of what pages they visited and products they looked at to inform how you market to this audience, raising your chances of the user following through with their purchase. That means if a user left a product in their shopping cart without checking out, you can run ads specifically promoting that product back to them.

Bring their attention back to you! Ultimately, what makes a great business is when you have a lasting connection with your audience and are recognizable. Try out this practice and see what it does for your brand!

Our digital marketing team specializes in the optimization of your ads to get results. Full Moon Creative is a full service creative, digital marketing and video production company and we are here to help so you can focus on running your business. 

For more advice, connect with us on social @fullmooncreative. 

TikTok: The Perfect Platform For Your Small Business

Your small business NEEDS to be on TikTok. 

Everyone is on social media these days. It’s created a great platform to reach new audiences and build a connection with people who love to learn about the kind of brand you’ve built and products or services you offer. Your small business needs to take advantage of this by being active and authentic, ESPECIALLY on TikTok. 

Posting consistently, even multiple times a day, will get new potential customers to see your content and generate traffic to your webpages. A whopping 52% of TikTok users that have come across small business content on TikTok have gone on to make a purchase! It’s because trends show that this newer generation of shoppers (aka Gen Z) would rather support small businesses rather than large corporations. 

Going viral is NOT the goal. People want to see organic content and connect with what your brand is all about so showing up for them is what matters. But studies show that 10% of small business accounts do eventually go viral and that attention can do wonders for your sales. So do the silly meme trends and use popular music but remember to create MEANINGFUL content that speaks to what your brand is about. Let people know your story and what sets you apart. Once you understand what your audience responds well to, tailor your content strategy and watch it drive traffic to your site.

It can inspire other content creators to want to make content with your products and that exposure will help your numbers grow SIGNIFICANTLY. The more people engaging with your brand, the more reach it’ll have.

Most importantly, CONSISTENCY IS KEY on TikTok. Producing regular content will keep people interested and help your brand get boosted by the TikTok algorithm. Create a schedule and plan your content ahead of time so you don’t risk burning out. 

If you want a team of experienced digital creators to produce content for your brand and manage your social media accounts, look no further. Full Moon Creative is a full service creative, digital marketing and video production company and we are here to help so you can focus on running your business. 

For more advice, connect with us on social @fullmooncreative. ✨

Ranking High on Searches Using Google My Business

Your business needs to be on Google. Billions of searches are made every day to find the information, services, products, and nearby businesses people need. The BEST way for your business to be noticed is to appear in local searches for people who are looking for the services you provide, and the smartest way to do that is by creating a Google My Business page! 

Google My Business is an incredible opportunity to display your business on the world’s most popular platform. An optimized GMB page will come up more often and higher on the page, which means more eyes on your website!  Your Google My Business page makes your business easy to find and provides a potential customer with all of the information they may need. On your GMB page, you have the ability to post your business hours, address, website, social media links, display your Google reviews from past customers, and publish posts and updates on your business. Basically, it’s a one-stop source for helpful information and the more you have, the likelier it is that a potential customer will turn into an actual one. 

The key is to always be posting on and updating your page! It will help your business rank higher and more frequently. When creating a post, you can add photos or videos, a description up to 1500 characters, and have the option of adding a button that redirects the person to a link or phone number. This will let people easily connect with you.

DO NOT overlook this very important social platform. Google My Business is already an essential part of any successful business’s online presence and it is only going to grow more and more popular in 2023. Google My Business is always evolving to provide a more optimized experience for both the consumer and the business owner so it’s really important that you incorporate this into your to-do list. Showing up on local searches and enhancing your online presence will set you up for success all year long. 

We understand that not every business owner has the time to manage their Google page, and that’s okay! That’s what we’re here for. If you need help managing your online presence, our digital marketing team at Full Moon Creative can gladly do it for you. We are experts at optimizing our clients’s GMB pages to attract more attention! We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Get your business ready for 2023!

2023 is quickly approaching and it’s time to plan your new year resolutions! This is the perfect opportunity to set your business up for a year of success. The best way to make a plan is to set clear, attainable goals and learn from the opportunities you missed this past year. Here are a few tactics you can use to make this upcoming year the best one yet! 

Effective Branding: Does your brand accurately represent you? A strong, consistent brand helps people figure out what you’re all about without having to dig deep. Share your products and services and use a voice that can connect to people. This helps you build a relationship with your customers because they will be able to set you apart from your competitors. It also creates strong visuals people can remember you by. 

Client Engagement: It’s great to have business but what’s even better is turning those one-time customers into recurring clients. A way to achieve that is by staying on their radar. How? You can collect your customers’ email addresses and phone numbers to notify them of sales, new products or services, and remind them of your presence so they are more inclined to remember you when they need something. Having a thriving, consistent social media platform also keeps them interested and engaged with your brand because they can get to know more about what your business provides and represents. That’s how you keep them coming back for more.

Digital Marketing: Social media does wonders for small businesses. Planning quality posts in advance and scheduling them ensures you can maintain a consistent presence on your platforms, even when you get too busy running your business. If people see active accounts, they are more likely to shop from you.  And use every platform you can! YouTube, Instagram, Facebook, Google, the list goes on. 

Remember to always keep growing and expanding your reach. If you set clear goals, you’ll be ready for success in 2023.

Need help defining and managing your brand? Don’t know where to start? 

Our digital marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

Expand Your Reach with @YouTubeHandles

YouTube is one of the most popular and profitable social media platforms existing today. Until now, top creators had to rely on the algorithm to push their videos into new audiences as well as through more traditional methods, such as cross-pollinating their content onto their other platforms. These long-established practices are not the most intuitive however, and unless people make the effort to search your page, it’s hard to guarantee any traffic to your page. But currently, a new update is rolling out that can skyrocket your growth.  

This past month, YouTube has introduced Handles which, like Instagram handles, can be used to tag your channel in comments, descriptions, other channels, YouTube Shorts, basically anywhere in the platform. This makes your content much easier to be discovered, shared, and tagged, increasing visibility and connecting you with new audiences easier. Instead of needing to look up a channel’s name in the search bar, now you can click on the @username and instantly be redirected to the page. 

The best part? These handles are for everyone, regardless of subscriber count. That means even small creators can take advantage of this valuable new update!

Spreading visibility and introducing others to your brand is a more concrete way to grow your platform so once you have the option to use this feature, DO NOT IGNORE IT. This is going to make it much easier for small creators to share their brand and for target audiences to access the content.  This is a game-changer and we are excited to see how else YouTube improves their platform for creators in the future! 

If you need help managing or creating engaging video or Shorts content for your YouTube channel, our digital marketing team at Full Moon Creative will handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

How to Optimize Your Website’s SEO

There are several different ways to attract attention to your website, but perhaps none as effective as SEO. Search Engine Optimization, or SEO, is the marketing practice of optimizing your website’s visibility and relevancy so it can rank higher on search engines, helping create more organic traffic to your business’s website! There are many different strategies you can take to improve your SEO and organizing a plan that incorporates all of these practices will best ensure your website’s success in growing your audience. It’s all about becoming tactful with the words you use in your copy, solidifying what your brand represents and playing to its strengths, and carefully analyzing its progress to better improve your marketing plan. 

Here are the main practices that your website should improve upon for better search engine traffic:

SEO SUBMISSION

This is the process of submitting your website to a search engine to make sure it is included in its index. This will help your content be visible on these websites and not fall through the cracks of the internet.  

LINK BUILDING

This strategy creates in-bound links to your website, improving its visibility and credibility by being discovered on other websites. 

REPORTING

This is the practice of tracking the results for search engine optimization over time so you can monitor your business’s online growth. 

WEBSITE ANALYSIS

Website analysis is the process of closely examining a website and how well it is performing on search engines. This means checking what keywords their content ranks highly for, analyzing how well that content is performing, and determining what can be done to help the site improve.

KEYWORD RESEARCH

Keyword research is all about figuring out what words will help your website appear most frequently in search engine results. The first step is defining what your content is and crafting a relevant set of targeted keywords that your content should rank for. By targeting specific keywords and phrases that help it show up in relevant searches, you can ensure that your website will rank higher and more frequently on search engines and therefore get more people clicking on the link.

CONTENT WRITING

One big thing that will help your website’s SEO is writing relevant content that can rank on the first page of search engines. Crafting high-quality, useful blog content that incorporates your targeted keywords, consistently posting and updating, and optimizing your headers for easy navigation are all important details that will help your website become the preferred destination for your type of audience.

If you need help tracking or strategizing your website’s SEO, our marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

What Omni-Channel Marketing Is and How It Can Work For You

With the constantly growing need for efficiency while using digital platforms, omni-channel marketing is becoming an integral part of a consumer's experience with a brand. Omni-channel marketing is a strategy that creates a multi-layered, modern digital experience for a consumer. It’s a new and incredibly useful way to engage your potential customers because it connects your brand’s presence- both online, offline, and over the phone- to be easy to move from one platform to another. 

This fresh approach to shopping allows a potential customer to easily explore all the products your brand offers because they no longer have to work to find other ways to interact with your brand. By leveraging multiple channels, omni-channel retail not only makes profits from online retail, but also drives significant traffic to physical stores, further increasing revenue. This connection is what makes it possible to link products featured on your brand’s Instagram page to the store’s website, drive traffic to the brand’s other social media accounts, facilitate easy customer service, and bring more customers to the physical store with convenient options like “pay online, pick up in-store,” among many other features. To create a functional, positive experience using this feature, it is important to create a solid omni-channel marketing strategy that works for your brand’s platforms. That also means analyzing what works and what doesn’t and being able to adjust your strategy to optimize your results.

Ultimately, your online presence should form an enjoyable, accessible, and convenient experience for consumers. That is what attracts new customers and generates brand loyalty within returning ones. More and more businesses are beginning to shift their focus from traditional marketing by incorporating omni-channel marketing into their list of tactics so we must keep up and take on the new strategies that will help a business grow in these modern, digital times.

If your brand or business needs help incorporating omni-channel strategies into your marketing plan, our team at Full Moon Creative can create and manage a plan that optimizes your consumer’s digital experience! We’re a full service creative, digital marketing and video production company. Learn more about our services at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

#RIPHashtags: Here’s Everything You Need To Know About Instagram Reel Topics

Everything you know about Instagram engagement is about to change. Instagram is an ever-evolving platform and right now they are testing out new ways to share their video content. If you’re looking to grow your audience, you need to know that hashtags are about to be a thing of the past. This upcoming update will revolutionize how you reach new audiences: Reel Topics.

Since its conception, Instagrammers have relied heavily on hashtags to extend their content’s reach to new audiences but with this new update everything is going to change. With “Reel Topics” you can categorize your video content into its specific niche, and if this new update proves to be successful, hashtags will no longer be used to spread your content. Some users have been testing out Reel Topics and it’s proving to be successful amongst audiences. This new feature will make it so much easier to tag and share your content, engage with your target audience, and define your brand. 

Before you publish your reel, you’ll have a button with the option to “Add Topics” where you can add multiple relevant topics like “lifestyle,” “cooking recipes,” “makeup tutorials,” “DIY tutorials,” and more. These will help categorize your video without the caption clutter of dozens of hashtags. 

This means a much more refined system for sorting content and for you, that means a higher chance of being recommended to accounts with similar interests. Instagram is pushing its video content to the forefront these days and this energy is not slowing down anytime soon. If you aren’t posting Reels, you likely won’t be seen by the audience you’re hoping for. 

The death of hashtags is approaching and an optimized way to market yourself and your brand is quickly approaching. Make sure you hop on this trend and watch your engagement grow!

If you need help creating engaging video content that will spread awareness of your brand, our digital marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us atfullmooncreative.com/contact and follow us on our socials @fullmooncreative.

Balancing Being Both Brand and Creator.

With video content now being at the forefront of the online media landscape, it's important to be aware of and use all the web tools available at your disposal. If your brand or business has any form of content, uploading it to YouTube helps you reach a wider audience, while giving yourself an online video archive to use as a resource for any future social campaigns. 

Make a Playlist

Categorize your video content based on what topics are being covered. Whether you’re an artist, municipal business, or corporation, different categories make it easier to for you and your audience to understand the type of information being shared. Videos need not be ubiquitous-so long as they are part of your brand-someone, somewhere may stumble upon your playlist as it was exactly what they were searching for.  

Use Thumbnails

Over the last decade, YouTube’s user base has expanded exponentially. Grab user attention even before pressing the play button. Thumbnails showcase a still image where a watermark, logo, or text can indicate what the video is about in a visually appealing way.

Learn Creator Studio

Once you build up to a library of content, you can analyze metrics with YouTube Creator Studio. Manage and categorize content, while checking which videos are racking up the most views. 
If you need help managing, embedding, or curating your library of video content on YouTube, our team at Full Moon Creative can guide you through it. We’re a full service creative, digital marketing and video production company. Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.

Leverage Your Brand Online All Day, Everyday

In 2022, social media is the ultimate tool for leveraging your brand online. It helps you connect with consumers in new and deeper ways. Social media marketing is a branch of digital marketing where promotions are cultivated for targeted audiences. Creating engaging content online increases brand visibility and credibility. 

If You’re Not Online, You’re Already Behind

Brick and mortar doesn’t only appeal to passersby anymore. Social media can be used to connect with other potential customers for your local product or service. Already have a web or e-commerce site? All the more reason to have a strong presence on social platforms.

Learn the Platforms 

Depending on your target demographic, familiarize yourself with all the social media platforms and who they cater to. Adept at writing? Twitter is the most popular microblogging site to share article links and opinions in 280 characters or less. If your brand is more kinetic, try your hand at short form video content on Tik Tok. Pinterest is primarily visual, and Instagram is the multi-hyphenate of them all. 

Consistency is Key

Once your business account is created on social media, consistency is instrumental in growing your brand. Post regularly, build your audience, engage with consumers, and share content of value. Use all the tools the platforms have to offer such as post insights and audience metrics to gauge what works best. 

If you need help with managing your brand or business on social media, the digital team at Full Moon Creative is here to help! We’re a full service creative, digital marketing and video production company. Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Breaking Down the Video Production Process

Ever wondered what goes into making a commercial or film? If it’s done well, the answer is…a lot. It truly takes a village to create a quality video, no matter the length. Through collaboration, videos are literal visions brought to life. The anatomy of the production process, in its most basic form, can be broken down into 3 parts…

1) Pre-Production

This is where the story is born. Someone gives a pitch that turns into a script. Because this is video and not literature, storyboards establish a blueprint for what’s going to be seen on screen. Locations are scouted, props are listed, and any form of wardrobe is determined. Shot lists are made, shoot dates are set, and, if applicable, actors are cast. While the planning portion is tedious, it makes for a smoother shoot. 

2) Production

Lights, camera, action! This is the part most people are familiar with. To be on set is to be a cog in a machine with several moving pieces, all of which are integral to the final product. While the variability is wide, generally, cameras are rolling and the full cast and crew are working. Not to mention, “crafty” will be available providing delicious food and drinks. 

3) Post-Production

Post is where your video is refined and polished. Editors work hard to cut out any unnecessary footage that doesn’t move the story along. Colors are enhanced or muted, and sound is brought up or down (or in some cases, re-recorded altogether, known as ADR). Musical scores are added at this point. A masterpiece is made. 

If you want a quality team for your video production needs, Full Moon Creative is here to make your visions a reality. We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Want To Elevate Your Brand On Social Media? Create Engaging Branded Videos.

Gone are the days where social feeds are flooded with static photos. This year, elevate your brand on social media with video content. Online networking is ever evolving, and platforms such as Tik Tok and Instagram are pushing the use of short form videos. Be it personal branding, selling products/services, or sharing a passion; visual storytelling packs a powerful punch. Video content on social media can:

Increase Brand Outreach

Help the algorithm, help you. Videos, such as Instagram reels, show up on explore pages to help businesses and creators get discovered. Showcase yourself to larger audiences, or simply connect with those in your niche. 

Strengthen Your Online Community

Strengthen your online community by offering videos of value. Share content that inspires, educates, or entertains your followers.

Engage Your Audience In Innovative Ways 

Reinvent ways in which you present yourself or your product/service. Stay relevant through creativity. Use trends to your advantage, and find the fun in how you share it with the world.  Want to create videos that make a lasting impact on your social media? Full Moon Creative is here to help. We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.